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Advertising on Amazon has become a huge business. The reason it has become such a large business is simple: it works. Amazon has become the third largest digital advertising platform behind only Google and Facebook, so it’s a fantastic way to allow brands to reach more customers. Advertising on Amazon can be tricky, however. There are …

Optimizing Your Amazon Advertising Read More »

When you’re a growing brand, you’ve got a lot of things going on. You’ve got sales channels that are accelerating. You’ve got production issues. You may even be dealing with resource constraints in terms of people’s time and capital. All of these are things you’re trying to balance. On the other hand, you have Amazon. Maybe …

When To Outsource the Amazon Channel Read More »

With over 100 million households in the US being Amazon Prime members, most Americans know what Amazon listings look and feel like. They purchase everyday consumables like laundry detergent, dog food, and light bulbs through the platform frequently. But it’s easy for a brand to fall into a trap when they initially list their products …

Optimizing Your Brand’s Content for Amazon Read More »

Today’s consumers have grown accustomed to fast delivery times when they shop online, and 5 or 7 day shipping can result in a lost sale. So how is it possible to be competitive in a “gotta have it yesterday” society? The Fulfillment by Amazon program (FBA) can provide the leverage needed to be competitive in …

Fulfillment by Amazon (FBA): The Road to Success Read More »