Getting noticed on Amazon will help you sell more products and get more for your advertising efforts. One of the best ways to get noticed is to sign up for Brand Registry, which allows you to boost your products as a recognized brand on Amazon.
But how do you know if your products meet the requirements for this Amazon service? And once they do, how do you implement them? This post will walk you through the requirements needed to get this feature, and how to implement it once you get there.
Brand Registry Requirements
The most significant part of signing up for brand registry is meeting the requirements. If you miss even one, you won’t be allowed to sign up for this product boosting service.
You’ll want to see what your country requires, as each one is a little different as far as regulations go on the Amazon platform. Most country requirements are related to getting an applicable trademark, as the process is different depending on where you live.
The best way to check country requirements is to go to the brand services website and click on the hyperlink that goes out to your country’s requirements webpage. Your trademark on the application must also match the logo text.
Use an Amazon Business Account
Brand Registry is only available to those who have an Amazon Business Account. You’ll have to pay $40 a month plus selling fees. However, the discovery features available to you will more than make up for your initial investment.
Your brand’s trademark must be in a text logo, whether it’s text-based, or image-based with text on it. Your trademark must also be active. It can’t be pending or expired to meet eligibility requirements.
Amazon only currently accepts trademarks issued by the governments of the following countries.
- European Union
- United Arab Emirates
- United States
- United Kingdom
Benefits of Brand Registry
Brand Registry is a great way to take your storefront or product listing to the next level. Amazon will present your products in a more official capacity, and consumers are more likely to see your product listings before anyone else’s.
Reporting Intellectual Property Violations
Potential IP infringement is a serious threat to the success of your brand. Using Brand Registry, you can prevent copycats from benefiting off your hard work.
Generate reports with Amazon’s IP infringement search tool. The more thorough you are in your reports, the more the team at Amazon will be able to help you with your claim. Once you’ve found infringements in your search, you can select the items and include the reasons as to how it infringes on your IP. This allows Amazon to take action quickly and protect your IP.
Protect Your IP
Brand Registry gives you tools to actively and passively protect your trademarks and associated products. There are several search and report tools available. You can also attach unique codes to your products, so you know if anyone else is using that code, they’re creating counterfeit merchandise.
Product Listing Enhancements
You can also add a video to your listings. Videos help demonstrate your product in action and show potential customers why they need your product.
Product videos are a great way to improve your product’s story. After all, stories are a great motivator in convincing consumers to buy your product. If they can see for themselves how your product can improve the story of their personal life, they’re more likely to buy into what you’re offering.
Because Amazon is such a crowded platform, you need a way to differentiate yourself from the dozens of other sellers who have products similar to yours. A+ content, previously known as enhanced brand content, makes your listings more attractive to browsing customers. Add descriptive images, targeted text placement, and other items that will boost web traffic and increased sales. A+ content also allows you to include branded stories, enhanced images, infographics, and more to add to the overall buyer experience.
Here’s an example of a product description without A+ content.
Host a Brand Store
Companies registered on this platform can also create Amazon stores, which look more like websites than simply browsing on Amazon. You don’t need to spend a dime on advertising to set up a store page.
Stores are a collection of your brand’s products put together in a pleasing design. An Amazon store page helps craft a story about your brand, helping sell your brand’s message, and creating another method for you to market to your target consumers. Creating a brand story through your store page will set you apart from the thousands of other Amazon sellers that only rely on product listings.
Represent Your Brand
Brand registry offers several brand-building tools to help you put yourself out there. A+ content makes your product listings more attractive to browsing consumers.
Brand registry also comes with the Brand Dashboard, which allows you to view improvement recommendations to boost your customers’ experience. You can also improve their interactions with your messaging, conversion, and increasing traffic.
Increased Advertising Options
Brand Registry lets you advertise in a handful of ways that don’t come with typical Amazon listings. One of these ways is sponsored listings, putting your products first in specific searches. Sponsored product placement means more eyes on your items, increasing the number of sales you make in a day.
Sponsored brands appear at the top of search results, getting more potential customers in front of your products, and increasing search traffic. Sponsored brands allow you to feature three items along with your company logo. These are attached to specific keywords, so you can show up on search results that pertain to what you have to offer. Targeting specific keywords is a great way to drive brand discovery, and include custom messaging to make sure your ads get in front of people who are already searching for your products.
How to Sign Up For Brand Registry
Meeting the requirements is the hard part of qualifying for Brand Registry. Once you’ve reviewed all the benefits enrolling in brand registry can do for your products, and verify that you’ve met the requirements, signing up is a matter of a couple of steps.
All you need to do is sign onto Seller Central and enroll your brands. After this, you’ll need to wait for the Amazon team to verify your information. Once they have, you can access Brand Registry features from Seller Central.
If all else fails, you can always contact the Brand Registry team.
Using all the Brand Registry tools is a great way to boost your company’s message and all it has to offer over your competitors. The tools included in this exclusive program will help you build up your company’s story, that you already are promoting on other social media and your website. When this story comes to Amazon, customers know they’ve reached the right place and are more likely to remember you when they need your product again.